Challenge

Increase demand from Japan during a period of reduced long-haul travel driven by a weak Yen and post-pandemic shifts. At the same time, reposition Tahiti from a perceived premium-only destination to one that is accessible to a broader audience, while competing with other tropical destinations both overseas and within Japan.

Strategy

HOGO managed a fully integrated approach across paid, owned, and earned channels, combining localized campaign development with ongoing optimization.

Efforts focused on aligning global brand messaging with local market expectations, supported by targeted campaigns, consistent content output, and careful allocation of budget to maximize performance against KPIs.

Scope of Work

• Social media strategy, planning, and content development for the Japan market
• Localization and creation of visual and video assets
• Community management across all Japanese social channels
• Paid media management including PPC, programmatic, and local ad networks
• Out-of-home campaign planning and execution across key placements in Japan
• Paid search (SEM) to drive qualified traffic to the Japanese website
• Website content support and localization updates
• Monthly reporting with performance analysis and forward-looking recommendations

Results

• One of the top-performing global markets for reach and engagement across social platforms
• Continued year-on-year growth in qualified website traffic from Japan
• Steady increase in Japanese visitor numbers to Tahiti